According to The New York Times, Sony will capitalize upon the trove of artifacts found beneath the company’s New York headquarters by reprinting photographs of some of its most iconic artists.

The Times goes on to say that when Sony acquired Columbia in 1988, it inherited archives comprising decades of staff photographers’s work that has, until now, been largely passed over, except for use in the occasional box set or other historical project. The report relates that the vault contains images of a multiplicity of artists—from a brooding Johnny Cash and a contemplative Miles Davis during the Kind of Blue sessions, to Thelonious Monk, Jaco Pastorius, and Bob Dylan.

The report says that last year, Sony started Icon Collectibles in order to sell the photos for prices ranging from $300 to $1,700 and has now made a deal with Morrison Hotel Gallery, which specializes in rock images, to open an exhibit of photos from Columbia’s storied 30th Street Studio.  

The report notes that in an ailing industry, labels are taking advantage of any means at their disposal in order to turn a profit. John Ingrassia, president of Sony BMG Music Entertainment’s commercial music group, is quoted in the Times as saying that the company is “looking to take advantage of all the assets of the company, not just the audio recordings.”

For more information and to view some of the photographs, visit http://www.icon-collectibles.com/.